Tag Heuer join Forces with the British Police Service

Posted on January 6, 2017 | Category :Uncategorized | Comments Off


Tag Heuer, in partnership with Andrew Michaels Jewelers of Newark, has just announced a project to produce a watch exclusively for those who serve or those that have served as officers, police staff or volunteers in England, Wales, Scotland or Northern Ireland.

The watch is called the ‘Thin Blue Line’ and is available for a limited period of three months and will thereafter never be produced again.

It is the first time that a luxury Swiss watch maker has done something like this for the Police Service and recognises the very significant contribution made to public service by those in policing.
COPS will be one of the charities benefiting from the sale of the watches.  ”£25 per watch will be donated to Police charities.

Key features of the watch are as follows:

999 – Exaggerating and highlighting the 9 0′clock position on the watch face, this represents the emergency nature of the Police Service.

The Thin Blue Line – This familiar term routinely used when referring to the Police Service has been adopted as the title for this unique watch. It characterizes the stretched nature of the service and the very significant demand placed on policing.

Serving Communities Since 1829 – This marks the establishment of the first full time, professional and centrally coordinated Police Service by the then Home Secretary Sir Robert Peel.

Blue Second Hand – This represents the perpetual and active nature of policing, operating in communities every second of every day.
Blue stitching on leather strap – further emphasising the Thin Blue Line.
The Tag Heuer emblem etched onto the inside of the glass in the case back – This sits within the traditional star, seen as a common feature of most modern custodian police helmets. This further demonstrates Tag Heuer’s very highest regard for those working for the British Police Service.

Fairness, Integrity, Diligence and Impartiality – Taken from The Police Attestation, these are the four principle values that describe the manner in which officers commit to discharge their policing duties, when taking the oath to uphold the law

Pictures, more information about the watch and the facility to register interest in it can be found by accessing the following link:  http://www.andrewmichaels.co.uk/police.html

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